Annie Unrein – Part 1 logoAnnie Unrein’s (pronounced: “UN-rine”) and Patterns by Annie have been called the Vera Bradley of the sewing world. Well known for her purse/bag patterns, Annie’s patterns appeal to sewists of all ages and levels.

Annie is also the creator of ByAnnie’s Soft and Stable®, an innovative product that adds body, stability and a professional finish to purses, bags, home dec items, and more. For anybody who likes to sew purses or totes, Soft and Stable® is the secret ingredient. It makes the finished bag look like high-end retail.

A popular instructor, Annie teaches online and also travels worldwide to teach. She loves sharing techniques which make sewing bags and purses easier while yielding professional results.

Annie Unrein is so “Craftsy.”

Annie is so “Craftsy.”

Starting in 2000 with only three patterns, Annie now has over 150 patterns for purses, bags, quilts, fashion accessories, and organizational items. She invented and manufactures the original sew-in stabilizer, Soft and Stable®, as well as her own Lightweight Mesh which is available in twelve fun colors. After seeing a need for sturdy zippers suitable for bag construction, she also sourced a collection of 48 colors of handbag zippers in four sizes, including the hard-to-find-double pull zippers.

When asked, “How did this all start?”, Annie replied: 2016 Catalog 2016 Catalog

I was actually working as a scrapbooking consultant when I accidentally wrote my first pattern — and it wasn’t for a quilt or a purse!

I offered regular workshops in my home and needed a way to display all the stickers and scissors and doo-dads that scrapbookers use, so I’d designed an organizer with lots of clear pockets to hang on the door. One of my customers wanted to put a picture of my organizer in Memory Makers magazine. I said, “Tell them I have a pattern! It costs $10.”

Shortly after, we learned that my youngest sister’s husband had cancer. He died a short while later and she was left with two small children. I was in Colorado helping her get things in order when my husband called, “I don’t know what you’ve done, but you’re getting all kinds of mail. And they all have $10 checks enclosed.”

I’d completely forgotten about the pattern! I called/wrote/emailed everyone to explain the brief delay and then got busy writing the pattern. That was the beginning of my pattern adventure.

I had always enjoyed writing and working on the computer. We had an inn in Alaska and I worked with a graphic designer to design brochures and advertising material, so had a general idea of desktop publishing.

Some of Annie’s bags.

Wait … you had an inn in Alaska? Let’s back up for a minute …how did you go from Alaska to Utah?

I married Al, my high-school sweetheart, on my 20th birthday and then we both finished college at the University of Northern Colorado.

When we graduated, Al was offered a teaching job in Hoonah, Alaska. I took a job as assistant bookkeeper at the school district.

The next year we moved to Ketchikan where Al again taught and I worked as a CPA. At that time in Alaska (the early 1980’s), there was very little land in public ownership. Alaska opened up land for lottery sale. Included in the sale were a number of recreational parcels, home sites, and five agricultural homesteads in Gustavus, the Glacier Bay area of Southeastern Alaska.

This was a lottery sale which meant you paid $10 for the chance to put your name in the hat. If your name was drawn, you had the “right” to buy the property. Al and I each applied for all of the parcels in Gustavus and then began to practice the art of positive thinking. Our conversations began, “WHEN we get the land in Gustavus, we will do this . . .” or “WHEN we move to Glacier Bay, we will need . . . .” And, wouldn’t you know — when the drawing was held, each of our names were drawn! I won the right to buy a 10-acre home site and Al got a 160-acre agricultural homestead.

The power of positive thinking is probably one of the most important lessons that I learned during my years in Alaska. One of my favorite sayings is “If you think you can, you can. If you think you can’t, you can’t.”

The homesteading years were definitely a life shift. We went from comfortable jobs with good, steady salaries and benefits — including retirement plans and summers off! — to living without running water or electricity and having to build roads and bridges to be able to access the land. We built our own home using lumber that we milled from trees we cut on our own land. Getting pregnant a month after we moved there was definitely NOT in the plan. I was on the roof hammering shingles the day before our daughter was born (six weeks early)!

Through it all, we learned to depend on each other, to work hard, and to adapt. When it became apparent that farming in southeast Alaska was NOT going to pay the bills, we began looking at other options. After Mt. McKinley and Denali Park, Glacier Bay was the most-visited tourist attraction in the state, and at the time there were only two options for lodging in the area. When my husband suggested that we open an inn, my first response was “No way! I don’t mind taking reservations and scrubbing toilets, but there is no way I am cooking if people are paying for it!” He said, “Well, we’d have to hire help. We could hire a chef and you wouldn’t have to cook all summer.” That sounded great to me, so we started building!

Annie and her husband Al were always entrepreneurs — only working three or four years for others. Al loved to buy and develop property — eventually developing and owning land in eight states, as well as Canada. Annie had her own accounting business, managed the reservations and staff for the Inn, became a scrapbooking consultant, and saw a real opportunity to combine her creative interests with her business interests when that first $10 pattern was such a hit.

Join Us Next Week for Part 2.


Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.